CRM Books
- The
CRM Handbook: A Business Guide to Customer Relationship Management
by Jill Dyche, Jill Dyché (Paperback)
To compete in today's competitive marketplace, customer focus
is no longer simply nice to have—it's a fundamental mandate.
This book is a manager's best friend, providing both a primer
and a how-to guide to defining and implementing Customer Relationship
Management. It shows you: The various roles CRM plays in business,
and why it's more important than ever The range of CRM applications
and uses, from sales force automation to campaign management to
e-CRM and beyond The context of some of the popular CRM buzzwords
The differences between CRM and business intelligence, and why
they're symbiotic Why the customer-relationship failure rate is
so high, and how to avoid becoming another CRM statistic Case
studies of visionary companies who've done CRM the right way
- CRM
at the Speed of Light: Capturing and Keeping Customers in Internet
Real Time
by Paul Greenberg (Hardcover)
A guide to using Customer Relationship Management to a business
advantage. Focuses on the Web-based technologies available for
implementing a CRM system and how to match the tools to any business.
Describes solutions used by key Internet players.
- Integrating
ERP, CRM, Supply Chain Management, and Smart Materials
by Dimitris N. Chorafas (Paperback)
By binding a wealth of interdependent issues between the covers
of one book, Integrating ERP, CRM, Supply Chain Management, and
Smart Materials gives you the tools you need to create proprietary,
high value-added solutions.
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