|
After the Fall: The
Future of CRM
By Erika Morphy
CRMDaily.com
November 6, 2001
"Underlying technology must
make customer information gathering a simple process, easily accessible
by other vendors."
About
six months ago, Denis Pombriant, research director of the Aberdeen
Group, began pondering what would happen to CRM if the economy tanked.
At first glance, the answered appeared
to be not all that earth-shattering. "The outside economy is
one factor that would cause change in the CRM industry," Pombriant
told CRMDaily.com. But only one. "After approximately ten years
of success with this application, today's CRM industry is fostering
change back onto itself. Companies' successes are leading them to
go back to their vendors and ask, 'What else can you do for me?'"
more...
Data Warehousing: Supporting
Business Intelligence
by Jonathan G. Geiger, Cutter Consortium
Description of the business value
that BI capabilities provide, the architecture needed to support
the environment, and a sound approach for building and managing
it.
more...
Current Trends in the CRM Software Industry
by A Technology Digest, Adhanda
Enterprises, LLC
The tight economy and incorporation
of more analytic capabilities are heating up competition in the
CRM software market.
more...
Wireless E-CRM
by David Butler
Promoters of wireless products
and services have promised many advantages to companies adopting
such technology for CRM. However, in today's economic climate, organizations
need to focus on overall return on investment (ROI) to find benefits
for wireless implementations. When organizations don't deploy wireless
e-CRM technology, their field service costs can be greater than
if they had implemented a wireless solution.
more...
|
